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          中文繁體 English

          首屆珠海體育文化博覽會舉行 聚焦珠海體育產業新發展

          發布時間:2019/1/4 19:28:31 分類:媒體摘要 來源:本站

          1227-30日,由廣東省體育產業協會、珠海市體育總會指導,華發體育承辦的珠海體育文化博覽會(以下簡稱“體博會”)在珠海國際會展中心舉行。

          本屆體博會由體育展覽、論壇、培訓和賽事及珠海體育產業協會年會等部分組成。體博會現場特設馬拉松展區、健身瑜伽生活展區和帆船游艇海釣海上文化展區。此外,體育用品制造業、體育健康管理、體育科技、體育賽事IP、俱樂部及場館運營等也加入到本次體博會的展覽當中。

           

          體育產業蓬勃興起

          29日,體博會主論壇主要圍繞體育賽事贊助、體育社會組織及體育產業開發、體育文化等方面展開,內容涉及時下最熱門的體育產業經濟及馬拉松大數據等。大會邀請到國內知名的李寧公司、萬達體育集團、北京奧邦體育發展有限公司、珠海九洲控股集團等公司,以及廣東省體育產業協會、珠海體育產業協會等單位,和與會者探討體育文化產業的現狀、問題和未來展望。

          過去幾年,珠海市各項體育運動項目發展迅速,除了職業的國際頂級賽事之外,政府及民間也加大了對體育旅游項目的投入。在當天體博會主論壇開始前,大會進行了一系列重大項目簽約儀式,其中包括珠海WTA超級精英賽、橫琴馬拉松、珠海三角島運動休閑碼頭一期工程以及索卡國家(南方)足球訓練基地項目等。

           

          珠海體育特色顯露

          近年來,網球、帆船游艇、路跑、瑜伽等體育運動項目在珠海發展迅速。體博會舉辦期間,2018珠海橫琴馬拉松和首屆粵港澳大灣區“九洲杯·珠澳海灣游”帆船賽也將同期舉行。體博會現場于同日下午舉行馬拉松產業分論壇,重點探討馬拉松產業與區域經濟、馬拉松賽事運營的困境及突破、馬拉松背后的大數據等,這些都是時下探討馬拉松最熱門的話題。

          作為珠三角西岸著名的濱海百島之市,近年來,珠海帆船游艇項目發展如火如荼,全國帆船帆板錦標賽和亞洲帆船帆板錦標賽在珠海舉辦。本屆體博會另一個重要的分論壇為“帆船游艇海釣等海上項目產業論壇”,邀請著名郭川船隊成員,講述郭川船長的勵志航海故事。而擁有悠長海岸線及眾多島嶼的珠海,如何借助有利的自然地理環境,發展最適合城市定位的帆船游艇海釣產業,也是本屆體博會重點探討的問題。

          本屆體博會另一個亮點是瑜伽展示,29日舉行瑜伽系列課程專業培訓。近幾年珠海瑜伽運動日漸興盛,如今已形成頗具規模的群眾基礎。珠海曾在2017年舉辦“珠三角瑜伽產業高峰論壇”,并舉行千人瑜伽文化節,場面頗為壯觀。本屆體博會也集結了各路瑜伽達人,為瑜伽愛好者傳授專業的瑜伽知識。

          四天的體育文化博覽會上還有珠海多項年度重大的體育產業項目簽約,體現了珠海體育產業良好的發展態勢。


          (本文刊于《珠海特區報》2018年12月30日)



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